“It very much differs from the other Apple stores you see in L.A.”Īpple did not reveal a timeline for completion of the project. The Tower Theatre will be “in the upper echelon of what Apple does,” Siegel said. A former Carnegie Library built in 1903 in Washington, D.C., is being converted to an Apple store. There are a few in restored historic buildings, including a former bank across the street from Paris’ famous opera house and a 19th century warehouse in London’s Covent Garden. “Most people think of our stores as the big glass boxes,” Siegel said, but that is not entirely true. The company expects to file plans with the city this week in hopes of securing approval for its proposed renovation that would turn the Tower not only into a retail outlet but an outpost with programs, classes and other events for audiences of many ages. “All of that cool technology inspires us because we are a technology company and we are bringing new technology to the place,” Siegel said.Īpple has more than 500 stores, but it envisions making the downtown Los Angeles location something special. The theater was one of the first air-conditioned buildings in the city and originally sported windows on the underground level that patrons could look through to marvel at the cutting-edge cooling equipment.Īpple was intrigued by those firsts the Tower garnered nearly a century ago, said architect BJ Siegel, senior director of retail design at Apple. It may also serve as a declaration that Apple intends to compete as a major Hollywood content creator.Īpple’s forthcoming takeover of the theater was long expected, but the company is only now revealing details of the transformation planned for the cinema, which has been mostly closed for decades. ![]() Now, the aging former movie palace in the Broadway Theater District will host a more modern wonder - an Apple store the tech giant says will be one of the world’s most prominent. The Tower Theatre was the place in 1927 where Angelenos first heard the wonder of “talkie” movies when it hosted the premiere of “The Jazz Singer,” starring Al Jolson.
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